Schott Music Artist Identity offers a well-founded guide for musicians who want to develop their artistic personality and make it visible. The focus is on combining musical identity and strategic marketing to create an authentic and unmistakable profile.
Based on scientific findings from marketing, the book provides practical approaches to positioning in the musical environment. It supports you in sharpening your own external impact and generating lasting attention.
Reflection questions, illustrative case studies and a variety of tools provide concrete impulses for personal development and professional presentation. A valuable resource for anyone who wants to clearly define their artistic vision and successfully communicate it to the outside world.
Schott Music Artist Identity