› DV247 and MUSIC STORE have worked closely together for more than 20 years, initially through joint purchasing agreements and industry events. As a result, there has always been a friendly and cooperative relationship between the two companies.
In 2013, when DV247 encountered financial difficulties following the global financial crisis, Paul Dennis approached MUSIC STORE’s General Manager, Michael Sauer, to explore whether support and closer cooperation would be possible.
Michael Sauer acted swiftly and travelled to Romford to reach an agreement with Paul Dennis to help prevent the company from going into administration. This included the acquisition of a significant stake in DV247, establishing Romford as the company’s main UK location, and consolidating stock at a single site.
However, based on Michael Sauer’s previous experience with retail chains in Germany—many of which had collapsed due to the growing importance of online retail—it was agreed that only the flagship store in Romford, the education services and the online shop would be retained, while the smaller satellite stores would be closed.
Unfortunately, after several years this model also proved to be unprofitable. As a result, the final DV247 store in Romford had to close. Ultimately, the online transformation from dv247.com to musicstore.com was completed, as the traditional English company no longer existed in its original form.
Brexit further complicated the situation. Customs procedures, import VAT, shipping and handling costs have made trading more expensive and, due to the additional bureaucracy involved, more time-consuming.
Nevertheless, MUSIC STORE remains committed to offering customers in the United Kingdom a high-quality and competitively priced alternative for musical instruments and accessories.
Customers can browse the MUSIC STORE website in English and receive advice from native English-speaking staff at any time.
